Cremation business owners can target customers in their local market and increase brand visibility and awareness within their community through using local marketing tactics. Here are a few tips to approach local marketing to ensure you’re making the most of your marketing materials for your cremation business:
Optimize Your Google My Business Listing
Google My Business is a platform for businesses designed to streamline and increase visibility within Google. Google My Business allows companies to appear in local search results for queries related to their products and services, making it essential for local SEO.
You can create your Google My Business page for free by visiting Google Business and creating a Google account for your business. You will then be prompted to put in more information about your business, such as hours of operation, address and phone number. You can optimize your listing by adding photos and encouraging guests to leave reviews and interact with your page.
Create a Yelp Page
Yelp is another great resource for businesses to market at the local level. Yelp has a free suite of tools available that allow business owners to respond to reviews, upload photos and create Yelp Deals. They have other paid options, such as targeted Yelp ads and removal of competitor ads, but you can easily cover the basics for your business for free.
Yelp is also connected to Apple’s ISO Maps app for smartphones and mobile devices. You can connect your Yelp account with your local listing with Maps for even more added exposure.
To get started, simply go to Yelp for Business Owners and start filling out your information. Once your page is established, you can begin utilizing all your free capabilities. You can also monitor visitor activity on your page to help understand your audience.
Join Your Local Chamber of Commerce
If you are not already a member, consider joining your local chamber of commerce. This is another great way to kick-start local marketing initiatives. It can help you build valuable connections with other businesses and members of the community. Being a chamber member also allows you exclusive advertising opportunities in chamber newsletters and other local literature. At the same time, the local chamber’s website will link back to your business website, helping to improve your cremation business’ ranking in search engines results.
Since our inception, Osiris Software has been helping funeral homes, cemetery and crematory businesses prosper through innovative solutions and world class customer service.