Let’s face it, people are always going to need funeral services at some point in their lives. And, as a funeral director, you will be there to make the process as comfortable and compassionate as possible. Economists have stated time and time again that the death care [...]
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So far Kara Ludlum has created 24 blog entries.
As a funeral home director, you’ve gotten that phone call from a person who doesn’t know the first thing about what to do after a loved one has passed. And, as a funeral director, you know everything that needs to be said to ease them through their [...]
A funeral home business is just like any other small business. And, as such, you must market to obtain new customers and remarket to existing customers to increase sales and grow your business. Here are 10 funeral home marketing tips to help you optimize your strategy. 1. A [...]
It can be challenging to know what to say to someone grieving. The fear of saying the wrong thing could make a person avoid trying to help, but there is no one particular way to help someone through grief. By being open, compassionate and willing to help, [...]
Whether you love or hate it, you can’t afford to ignore it. Social media is the tool that allows you to directly engage with both current and prospective customers, build a solid brand presence, and make more sales. There’s another reason to put time and energy into [...]
Operating a small business can be rewarding, but also overwhelming at times. Promoting your brand and creating awareness of your funeral business can be expensive. Many funeral home business owners in today’s climate of COVID-19 are substantially reducing their marketing budget. And, it's understandable that directors will want to [...]
Customer service is the backbone of any funeral home business, playing a crucial role in building a sustainable customer base and while allowing your funeral home business to flourish. According to American Express, more than two-thirds of American consumers say they are even willing to spend more with businesses [...]
Funeral homes are committed to helping families honor their loved ones in meaningful ways, while ensuring the safety of family and friends. Due to the changing conditions from the coronavirus pandemic, funeral directors have been adjusting service options to help families explore funeral alternatives if they are unable [...]
Business of all sizes, geographies, and industries are turning to cloud services. Business of all sizes, geographies, and industries are turning to cloud services. Both public and private cloud adoption increases year-over-year, and with the growth in remote workers, this trend will continue. Cloud-based solutions like Osiris [...]
There is no right or wrong way to grieve, no “normal” timetable for grieving. Grief is a natural response to loss, and feelings of loss can be compounded during a crisis like the coronavirus (COVID-19) pandemic. Sometimes, grief-related pain and symptoms—which can be emotional, physical, cognitive, and spiritual—can feel [...]