Opening a small business in any town can seem like a daunting task. If you are trying to establish a funeral home within your town, physical marketing could be essential. For a funeral home, one of the key components to gaining traction is to have your audience trust and [...]
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So far Kara Ludlum has created 47 blog entries.
After making your first impressions with someone you need to make sure that you have a great business card to hand them. A business card is how you get to portray your business and brand to your audience. It is also an opportunity to make an impression even [...]
A trend that is happening in the death care industry is to have a funeral service be a celebration of life then traditional services in the past. Though a traditional service is something that will always be asked for, you want to pre prepared if a family is requesting [...]
When we think of using social media to market our businesses, a lot of the time we picture it as a worldwide endeavor. It certainly can be, but platforms like Facebook can also be used to connect to your close-by audience as well. If your goals are to grow [...]
Having a business in the death care industry doesn’t have to close you into a box of limitations. You can create a business you are proud of and a brand that people know they can trust in your community. One of the ways to make your business in the [...]
When you are in the death care industry as a funeral director, the families will remember everything- even years after meeting you and having your home perform the service. So, making sure you are paying attention to the family and making sure your office and space is inviting is [...]
For some families who need your services, this could be the first death they have to go through and many times families are unsure what the days ahead look like. Working in the death care industry means working with people at their most vulnerable times. It is your job [...]
While we live in an increasingly virtual world where everything we do is done by computer or phone. With a lot of marketing techniques being focused on the virtual element of life it seems like physical marketing has taken to the back burner. Physical marketing is something we pass [...]
If you are in the death care industry, it is important to utilize all the tools at your disposal. There are many different types of free digital marketing used by small and large businesses. Of course, social media can be one that people think of first as [...]
When it comes to the death care industry, sometimes new technology and innovations may not be the first on people’s minds. However, in our day and age, utilizing the internet and social media marketing can be one of the biggest differences between being well known in your town, and being [...]