Whether you love or hate it, you can’t afford to ignore it. Social media is the tool that allows you to directly engage with both current and prospective customers, build a solid brand presence, and make more sales. There’s another reason to put time and energy into [...]
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So far Kara Ludlum has created 40 blog entries.
Operating a small business can be rewarding, but also overwhelming at times. Promoting your brand and creating awareness of your funeral business can be expensive. Many funeral home business owners in today’s climate of COVID-19 are substantially reducing their marketing budget. And, it's understandable that directors will want to [...]
Customer service is the backbone of any funeral home business, playing a crucial role in building a sustainable customer base and while allowing your funeral home business to flourish. According to American Express, more than two-thirds of American consumers say they are even willing to spend more with businesses [...]
Funeral homes are committed to helping families honor their loved ones in meaningful ways, while ensuring the safety of family and friends. Due to the changing conditions from the coronavirus pandemic, funeral directors have been adjusting service options to help families explore funeral alternatives if they are unable [...]
Business of all sizes, geographies, and industries are turning to cloud services. Business of all sizes, geographies, and industries are turning to cloud services. Both public and private cloud adoption increases year-over-year, and with the growth in remote workers, this trend will continue. Cloud-based solutions like Osiris [...]
There is no right or wrong way to grieve, no “normal” timetable for grieving. Grief is a natural response to loss, and feelings of loss can be compounded during a crisis like the coronavirus (COVID-19) pandemic. Sometimes, grief-related pain and symptoms—which can be emotional, physical, cognitive, and spiritual—can feel [...]
While funeral directors are still able to provide funeral services for now, there have been some important changes. The Covid-19 (Coronavirus) pandemic has presented an unprecedented set of challenges for bereaved families who are having to arrange funeral services for loved ones, as well as many mourners who [...]
Funeral directors the world over, remain committed and prepared to safely care for the families they serve during the coronavirus (COVID-19) pandemic. In these unprecedented times, it’s understandable grieving families are seeking answers on how to proceed with respect and care during this fluid time. As a software [...]
Facebook makes it easy for funeral home businesses to interact with friends, colleagues, vendors and followers on the network. Facebook can boost a funeral home’s brand awareness, earning thousands of views through content that showcases what makes your business unique and giving you an opportunity to virtually open [...]
With the right Facebook marketing tools, you can target your client families, and increase visibility and reach. A Facebook page is a great free marketing tool for funeral home businesses. These pages let funeral homes identify themselves – not just through listing product offerings and services, but also [...]