Funeral homes offer a variety of services, including memorial services and preparing the dead for funerals or cremation. Funeral directors usually help to manage the funeral arrangements and plans, supporting families through this difficult time. Funeral directors may help families choose caskets, urns, and other products. They [...]
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So far Kara Ludlum has created 47 blog entries.
Every single person will grieve the loss of their loved ones differently. Depending on who passed, the grieving process could be different as well. Some people are quieter, keeping to themselves, and in their own minds about the ordeal. While others could be very vocal about how [...]
Having a great business idea is an important piece of starting a business, but even great ideas are sometimes unable to get the funding they need. So, whether if you’re just starting out or if you are looking for an injection of capital for your funeral home [...]
Let’s face it, people are always going to need funeral services at some point in their lives. And, as a funeral director, you will be there to make the process as comfortable and compassionate as possible. Economists have stated time and time again that the death care [...]
As a funeral home director, you’ve gotten that phone call from a person who doesn’t know the first thing about what to do after a loved one has passed. And, as a funeral director, you know everything that needs to be said to ease them through their [...]
A funeral home business is just like any other small business. And, as such, you must market to obtain new customers and remarket to existing customers to increase sales and grow your business. Here are 10 funeral home marketing tips to help you optimize your strategy. 1. A [...]
It can be challenging to know what to say to someone grieving. The fear of saying the wrong thing could make a person avoid trying to help, but there is no one particular way to help someone through grief. By being open, compassionate and willing to help, [...]
Whether you love or hate it, you can’t afford to ignore it. Social media is the tool that allows you to directly engage with both current and prospective customers, build a solid brand presence, and make more sales. There’s another reason to put time and energy into [...]
Operating a small business can be rewarding, but also overwhelming at times. Promoting your brand and creating awareness of your funeral business can be expensive. Many funeral home business owners in today’s climate of COVID-19 are substantially reducing their marketing budget. And, it's understandable that directors will want to [...]
Customer service is the backbone of any funeral home business, playing a crucial role in building a sustainable customer base and while allowing your funeral home business to flourish. According to American Express, more than two-thirds of American consumers say they are even willing to spend more with businesses [...]