The funeral home industry is in a unique position when it comes to marketing. Planning for our death is a service that everyone eventually needs while also being one many would like to avoid. Some people interested in planning their funeral or memorial service may be relatively young [...]
Today, consumers are more inclined than ever to base their decisions on what they hear from previous customers of a business. Online reviews have transformed how people connect with companies and the last five years has seen a huge surge in the number of people both reading [...]
The funeral home director tailors the preneed program for the individual and works to ensure all the finances and personal details are in order. A preneed program is a must for any death care business, however, many people don't even know that they can plan and pay [...]
As a funeral home director, you want to do everything you can to assure families are as comfortable as possible throughout the funeral planning process. Without a doubt, funeral directors understand that the arrangement process comes at a difficult time for families and their loved ones and that these [...]
The Fair Debt Collection Practices Act (FDCPA) became effective in March, 1978 (15 U.S.C. 1692 et seq.). The Fair Debt Collection Practices Act (FDCPA) became effective in March, 1978 (15 U.S.C. 1692 et seq.). It was designed to eliminate abusive, deceptive, and unfair debt collection practices. It [...]
From family life planning to emotional support, there are many things a funeral home offers to grieving family. While streamlining your marketing and investing in funeral home management software are important components for a successful death care business, none of your top-tier service offerings can shine through if they [...]
In today's digital age, streamlining your services onto a funeral home management software is more important than ever. Not only does it help you stay organized, but it also enhances communication between you and the families you serve. However, when there are so many options out there, [...]
As in any industry, social media marketing is a delicate balance between creative output and content relevance. In the death care industry, you don’t want to overly saturate your messaging, however it is important to communicate enough to ensure you convey the depth and breadth of your services effectively. [...]
In recent years, technology and the Internet of Things (IoT) have come to play an increasingly prevalent role in our day-to-day lives. We use the internet for everything from shopping to research to entertainment. Chances are, any time we have a question, we access Google for the answer. The [...]
The funeral director serves as an adviser, an administrator, a supporter and a caregiver. Funeral directors give more than just their time to clients: they also provide caring, compassion and empathy at what, for many, is the absolute worst time of their lives. The funeral director serves as [...]
