With the right Facebook marketing tools, you can target your client families, and increase visibility and reach.
A Facebook page is a great free marketing tool for funeral home businesses. These pages let funeral homes identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a funeral home’s personality and character.
Promote A Post
Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions. A promoted post will reach a wider audience and help your funeral home grow your number of followers.
Let’s say your funeral home business recently added a new collection of children’s grief support books to your library. You can write a post or link to a blog article about it, share it on Facebook and then promote the post. Once you promote it, it will appear in all your followers’ news feeds, and even the news feeds of their friends who aren’t following your funeral home on Facebook.
Promoted Posts are easy to set up – just click the button beneath any of your page posts.
Facebook Advertising With Classic Ads
Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.
Using Facebook advertising to increase your “Likes” can be very beneficial – once a user likes your page, they essentially become followers of your funeral home’s business page, and your posts will appear on their Facebook news feed.
This results in more users interacting with you and your funeral home business, forming relationships that may end up translating to conversions in the future.
Facebook Pixel
Facebook pixel is a Facebook business tool that allows your funeral home to track and optimize your marketing. The tool lets you track who visits your Facebook page, then lets you put them in specific audience lists. From there, you can target your Facebook marketing specifically by those different lists. It also lets you know how well your ads are performing.
Create A Lookalike Audience
After using pixel to create lists of your different audiences, Facebook also allows you to create Lookalike Audiences. This is a really great feature for funeral homes that are looking to market to new client families in their area. The Lookalike Audience tool takes the people you have in your current audience lists and cross-references their profile information with every user on Facebook. It will then give you a list of all those people that are most like your current audience and will let you market to them.
With the right Facebook marketing tools, you can target your client families, and increase visibility and reach. You can build better engaging funnels to drive conversions with local prospects.
Since our inception, Osiris Software has been helping funeral homes, cemetery and crematory businesses prosper through innovative solutions and world class customer service.
