As a funeral director, it’s your job to be reliable for your traditional clients while staying updated with new industry changes to attract new clients. By investing in your business now, you are setting yourself up for future success.
Now is the time to make a strategy to improve the quality of your services and options for clients. One of the best ways to grow your clientele is upgrading your marketing strategy. Here’s what some successful funeral homes are doing to grow their business
Start A Blog
Starting a blog is an easy way to get more eyes on your website. Someone might find your blog and venture over to your services. Your blog has the potential of reaching new customers in ways your business website can’t do alone. Here are some simple blog ideas you can start with:
Answer Frequently Asked Questions about the death care industry, your funeral home, and the services you offer
List your favorite books or resources for grieving families
The goal of a blog is to identify your target audience or your client and write content that they would relate to you.
Start A Social Media Channel
If you don’t already have a social media page, you can start off small with one social media platform, but you need to start one. Everyone on social media gets service recommendations from social media, so you want to make sure your business is an option.
If you do have a social media channel, you can reevaluate your social media strategy. See how much engagement you are getting on your page and ask, “how can we get more people to like and comment?”
A great way to reach your audience in a new way is to share personal stories. Did you recently succeed at something or make a funny mistake? Take a photo or video and share your story. That is the type of content that connects with audiences because it allows them to feel like they know you. You can showcase your staff or highlight the community projects.
On social media, you don’t always have to be selling your services, so keep that in mind as you’re creating posts!
Ask For Reviews
Word-of-mouth is the best form of marketing. Online word-of-mouth marketing is customer reviews. Online reviews are extremely popular and can make or break a company’s reputation.
Start asking your clients to leave reviews on your social media page or on google. A potential customer could see a good review and decide to check out your website. It’s that simple. Customer reviews can build customer trust, validate your services, and grow a loyal audience.
Reviews can also serve as a form of customer feedback. For example, someone might explain their favorite parts about your services. This gives you an opportunity to reply to their feedback and improve your future services.
Marketing for your funeral home doesn’t need to take a lot of your time. Start with these basic tips to create your strategy and as your business grows, invest in marketing help.
Since our inception, Osiris Software has been helping funeral homes, cemetery and crematory businesses prosper through innovative solutions and world class customer service.