When we think of using social media to market our businesses, a lot of the time we picture it as a worldwide endeavor.

It certainly can be, but platforms like Facebook can also be used to connect to your close-by audience as well. If your goals are to grow within the local community and reach out to the whole town or county, you don’t want to miss out on social media options.

Facebook, in itself, is a great way to meet and talk to people locally, so it makes sense that this can be the same for businesses as well. If you are opening a business in the death care industry and you are just starting out, making a name for yourself can be one of the most important parts of thriving. You can do this by utilizing social media platforms and your local community.

First Things First

Once you open your business, you are going to be looking at ways to market your business and brand. One of the first steps is to create a business page on Facebook. You will want to add a profile picture, cover photo, your business’s name, and contact information. All of these things will make it easier for customers to recognize you and put a face to the name. It can also be easier for them to reach out with any questions or reviews as well.

Gain a Following

To help gain a following for your business in the death care industry you will want to put your Facebook username on business cards or pamphlets. This can help people find you. The other side of this could be adding people in your community from Facebook itself. You can start by adding yourself and your employees and this will get your page spread out and popping up in other people’s newsfeeds.

Add and Create Groups

One of the greatest features of Facebook is its group options. From groups, you are able to add groups of other businesses in the death care industry, well-known people, or other small businesses in your town. This will also help get your name out there and in the faces of other people. When you connect with other small businesses you are opening the lines of communication. This can be a great way to see what is going around in town and getting to know
the town at a closer level. Being friends with other local small business owners can be incredibly beneficial.

You can also create your own group for your business. This will be a great way to meet like-minded people and get them to go to your page and follow you there as well. This is where you can post things like articles and new aspects of the industry and share your thoughts with other people who are interested. It is a great way to show there is a human behind the business page.

Keep Track of Events

If you are wanting to grow in the community, you will want to get engrossed with local events and community get-togethers. A lot of the time there will be small business fairs, town fairs, or even job fairs where you can promote your business and get to meet people first hand and get your name in their heads.

A lot of these events can be found on Facebook. You are able to show your followers if you are attending and you can also post about it as it comes up, and how it was. This is also a great opportunity if you want to create your own events as well. You can post them in the Event section and allow people to show interest.

Many great things can come out of marketing your business in the death care industry on Facebook. It is not just for worldwide connections, but also local connections as well. Facebook can be a great way to meet your small business neighbors.

Since our inception, Osiris Software has been helping funeral homes, cemetery and crematory businesses prosper through innovative solutions and world class customer service.