Opening a small business in any town can seem like a daunting task.
If you are trying to establish a funeral home within your town, physical marketing could be essential. For a funeral home, one of the key components to gaining traction is to have your audience trust and know you. Your business is going to be serving them at one of their most vulnerable times and you want to make a good name for yourself.
There are many ways to physically and offline market. While it may seem that social media and virtual aids are taking over, a good handshake and personal connection can’t be beaten. That is where community events come into play. Whether it is within your town or county, taking note of community events can help create a strong name for your business.
Understand Your Audience
Within the death care industry, identify your audience and concentrate on potential people you want to influence. Your main focus is to help people pre-plan to and have everything they need ready when it’s time. You need to know your audience and how you can market to them.
Small businesses in a small town tend to know each other. Most owners know each other and understand each other’s markets. This is something your funeral home will want as well. When you are attending events or even setting up shop, take a walk around and get to know the people around you. Ask about their business and tell them about yours. This can help get your name in their minds and then let the word travel about your business. These connections can also help if there is any news of other events or important town information that you may want to know.
Make Your Booth Stand Out
In most community events, you will be given a table that is yours to decorate and set up how you wish. You don’t want to make it boring or bland. Marketing is an investment in your business. Use that budget to buy eye-catching signs, pamphlets, business cards, photography, or anything else that you believe will benefit your business. This is also a great way to hand out business cards and information to people so they have your business’s name in their hands as they leave.
Even though you are opening up a business in the death care industry, that doesn’t mean you have to avoid vital marketing options. You want to seem welcoming to your audience and attending community events could be the first way to introduce yourself in your community.
Since our inception, Osiris Software has been helping funeral homes, cemetery and crematory businesses prosper through innovative solutions and world class customer service.