When you are in the death care industry as a funeral director, the families will remember everything- even years after meeting you and having your home perform the service.
So, making sure you are paying attention to the family and making sure your office and space is inviting is crucial. You do want a family to walk away from meeting you and remember that you allowed them to they couldn’t carry on their loved one’s wishes.
Create A Safe Place
Funeral homes can fall under a very strict category when it comes to colors, furniture, lighting, and looks in general. If you are looking for a more physical way to stand out, be sure to make families feel more comfortable in your funeral home. This could mean getting chairs or sofas that you yourself find comfortable.
Also think about your meeting space. Having simple photos of your family and pets can help the client you are meeting with feel like they can open up to you more. Even just having soft tissues and a wastebasket in plain sight for a family can make it easier for them during the meeting.
Customization Matters
Services you provide can be similar, there are ways that you can help a family honor their lost loved one in a more personalized way. For example, if you are talking to a family and they mentioned how their loved one used to love riding their motorcycle, then you know that there are going to be bikers coming to the service. In this case, you want to make sure there is a place to place their bike helmets so they do not have to carry them around the whole time.
Or if you know they have a big family with many little ones that would be coming, then you might want to ask the family if you can set up a small table for the kids to make cards so their parents can focus on the grieving processes during the service. There are many different little personal touches that a family is going to remember about working with you.
Your Social Media Presence
Another way to help you stand out is to create a presence on social media. This can help people find you, get a better idea of your brand, and get your business’s name in their minds,
By creating social media accounts such as Facebook, LinkedIn, and Google my Business you can show off new offers you have, your employees, and important pre-planning information people need. You can do this by posting pictures or videos of events you do or community activities your business gets involved in. Utilizing social media can make a huge difference to the look of your company, especially now in our very virtual world.
After a loved one’s services are arranged a family will look back at everything the funeral director did or didn’t do during their time of need. Being able to show you are listening and being inviting is something people will talk about even years after a service is done. So, make sure you are putting your best foot forward for your funeral home with these simple tips.
Since our inception, Osiris Software has been helping funeral homes, cemetery and crematory businesses prosper through innovative solutions and world class customer service.
