Whether you love or hate it, you can’t afford to ignore it.
Social media is the tool that allows you to directly engage with both current and prospective customers, build a solid brand presence, and make more sales.
There’s another reason to put time and energy into social media: Social platforms like Facebook can be a big help in customizing your funeral home business’ social media strategy. And while most are free, there is a cost: Social media work takes time, energy, creativity, consistency of effort, organization and automation to make it work. So, whether you’re planning to manage your own funeral home’s social media account or opt to hire it out, know that there is a cost to using these channels regardless.
Once you’re cruising along after a few months – posting and engaging – you can step back and access your progress. You’ll know your efforts are working when you start seeing the results. The real value in social media comes when your social media is growing your business. Not when your business is working really hard to grow your social media.
3 Social Media Management Tools That Will Work Hard for Your Funeral Home Business
If you do a Google search for social media management tools, you’ll quickly find there are dozens to choose from. However, Hootsuite, Buffer and Sprout Social are the three most popular social media tools.
Hootsuite
As one of the leaders in social media marketing software, Hootsuite gives its customers the ability to promote their brand through social channels, generate quality leads, and increase social traffic to their websites, all within one easy-to-use platform.
Buffer
Buffer’s organized layout makes it easy to keep your social accounts updated. It has an automated feature for timing social media posts. Its user interface has a sophisticated appearance with options available for adding social media networks — most notably Twitter, Facebook and LinkedIn.”
Sprout Social
Sprout Social not only helps you draft, schedule, queue, and post messages in the social realm, but it also allows you to assign and manage tasks among team members and track and measure your social performance.
Sprout Social offers the best variety of social source monitoring, great built-in publishing and curation, and an expanding arsenal of reports across social networks, cleverly integrated with Google Analytics in a stunning interface that’s easy to learn.
Social Media Doesn’t Have to Be Overwhelming
Social media can be pretty time-consuming. This is especially true for funeral directors. How can you handle your case load, tend to the needs of grieving families, manage the day-to-day activities of a funeral home – and create content of interest to your audience and worthy of publication? Social media management tools like Hootsuite, Buffer and Sprout Social can only do so much; it’s the content you promote that works the magic.
When you realize almost everybody you want to reach is on Facebook (the platform has over 1.71 billion active users each month), and they’re very responsive to social influence (68% of people look to Facebook reviews when purchasing products), it simplifies things. All you have to do is stay focused on Facebook and add other social platforms as you go along.
If used properly, the attention you gather from social media engagement can quickly and organically shift to the consumer building trust in you and your business brand.
Since our inception, Osiris Software has been helping funeral homes, cemetery and crematory businesses prosper through innovative solutions and world class customer service.
